HYDERABAD : “It’s Still Day 1.” Jeff Bezos’ acclaimed words, corrective on a white wall, accost the 6,000-odd Amazon advisers every day as they bash their IDs to access the e-commerce company’s better appointment in Hyderabad’s banking district, Gachibowli. The words are a connected admonition of the billionaire’s amount account of a acknowledged startup: be bedeviled with the customer, focus on after-effects over process, bound accomplish high-quality decisions and embrace alfresco trends aboriginal on.
If that’s not enough, the interiors of the building—which can abode 15,000 people, is advance beyond 9.5 acres, and has 2.5 times added animate than the Eiffel Tower—are splashed with Bezos’ amount behavior in art, argument and pictures.
That’s aloof one focus breadth of Amazon’s better appointment architecture in the world, though.
Each of the 12 floors has a abstracted affair that showcases the assortment of India—from art and ability to languages and movies—and blends it with the company’s ideals. Think a collage of mandalas placed calm like the Buddhist adoration auto to actualize a 5ft artwork, and a band beneath it reading, “Separate genitalia appear calm to accomplish a whole.” Or a cut-out of “The Abandoned Chair” with a paisley pattern, pasted on a bank in a way that it gives a 3D effect, apery the “invisible but consistently present chump who makes the aggregation added resilient”. (As a tradition, Amazon affairs beyond the apple accept an abandoned chair, apery the customer.)
“We had three things in apperception back we started alive on this building. Amazon’s amount principles, the assignment Amazon is accomplishing in India and the assortment of India,” says an Amazon India spokesperson, who wishes to abide anonymous.
It’s all about work
Each attic has about 1,000 workstations and hundreds more, what my bout adviser called, “work points”. There’s never an befalling to not work. Most spaces in architecture accept “work points”, area advisers can sit, in a accumulation or solo, and assignment with their laptops. “We accept absolutely apparent their abundance access back they are not sitting at the workstations,” says the guide.
If they appetite to booty a breach from assignment or artlessly stretch, there are billiard tables, yoga rooms, and areas committed to candid and bank climbing. “The arena helps,” says a 25-year-old who works in the abstracts team. “Whenever I get ashore with an idea, I appear and comedy cricket. It refreshes me.”
The cafeteria advance beyond the additional attic is addition hit with employees, for it offers a array of cuisines, including Oriental, Italian, arctic and south Indian and “home-like” food, at reasonable prices. Assignment credibility chase them in the canteen as well.
The acceptance that “ideas can pop up anywhere” is so acutely anchored in the Amazon appointment architecture that alike the 49 elevators, which move one attic per second, accept whiteboards installed. There are Huddle Apartment on anniversary floor, area bodies can sit calm and ideate and discuss, scrum areas, with alpine tables and chairs and assignment points, appropriate abutting to the workstation areas, and Focus Rooms, area advisers can bark themselves abroad from distractions and apply in isolation.
“We capital to actualize a seamless experience, whether you are an Amazon artisan in the US or the UK. Our designs are based on our all-around standards,” claims the India spokesperson. But why Hyderabad, and not Bengaluru, India’s Silicon Valley, or Delhi-NCR, the newest hotspot for startups and unicorns in the country? “One-third of Amazon advisers are based here. So it makes sense.”
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